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Who are we?

Winner of 2018 “Best Charcoal” nomination in the prestigious 2018 John Calliano Award, a regular participant in International Shisha and Hookah Expo’s, a leader in wholesale sales and developer

of the largest hookah charcoal in the world.

In Short - Russia’s best Charcoal producer.

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Our Strengths.

Fastly outpacing existing charcoal producers, the brand Shaman is a household name among hookah masters and hookah lovers in Europe, USA, Canada, Russia, Australia and many other countries.


Every batch of charcoal undergoes extremely strict quality control tests, and those that fail to meet the rigorous standards are discarded, ensuring only the best batches of charcoal enter the market.


To become the World’s Leading hookah charcoal
producer through consistent biotechnology innovation.


  1. Create an efficient supply chain to meet demand for ecologically sustainable charcoal.
  2. Develop long-term partnerships with high-quality raw material suppliers to produce stable quality charcoal.
  3. Continue investment and development of innovative methods for producing sustainable biocoal.
  4. Using ecologically sourced raw material to minimize our carbon footprint.

2020 Statistics

Humble Beginnings...


Shaman Coal formally entered the Russian market with 22mm and 25mm sizes and gained huge traction in Europe with their 26mm charcoal.


Among the latest achievements of the company is the production of the largest coconut charcoal in the world, a whopping XXXL size of 31mm, and Spain’s latest craze, the 28mm.


The company was also the winner of John Calliano 2018 Award in the category “Best Charcoal for Hookah”, considered the most prestigious and sought-after award in the hookah industry.


Big Futures...

To this day, Shaman Coal is exported to more than 15 countries, and our wide network of distributors and wholesale partners has outgrown the mark of 300 companies.


This makes Shaman one of the fastest charcoal production companies on the planet.

Want to distribute the worlds fastest selling charcoal?

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